Can McDonalds’ Attempts in This Market Impress These Top Institutional Shareholders?

  on March 19 2013 12:40 PM

Over two decades after McDonald’s (NYSE:MCD) outlet opened on Moscow’s Pushkin Square the company has been on the defensive. McDonald’s virtually introduced the market for burgers and fries in the country and now it faces a number of rivals like Burger King Worldwide (NYSE:BKW), Subway Restaurants, Yum! Brands (NYSE:YUM), and Wendy’s Co. (NYSE:WEN). As a way to fend off rivals, McDonald’s plans turn to franchising, a model used in over 80 percent of its outlets globally but not in Russia. The company chose OAO Rosinter Restaurant Holding, which runs local chains Il Patio and Planet Sushi and foreign franchises like T.G.I. Friday’s, to operate outlets in airports and train stations, Bloomberg reports.

These institutional firms indicated owning shares of McDonald’s in Q4 2012. They reported owning a total of 662.982 million shares on 12/31/2012. The shares closed at $87.50 on 12/31/2012.

Here are the ten largest positions in McDonald’s at the end of December 31, 2012.

Vanguard Group Inc held 51,026,166 shares on 12/31/2012 worth $4,501,018,056. This brought the portfolio total to 0.56 percent.

State Street Corp held 50,534,654 shares on 12/31/2012 worth $4,457,661,783. This brought the portfolio total to 0.65 percent.

FMR LLC held 30,968,677 shares on 12/31/2012 worth $2,731,746,970. This brought the portfolio total to 0.49 percent.

Blackrock Institutional Trust Company N.A. held 26,817,415 shares on 12/31/2012 worth $2,365,564,153. This brought the portfolio total to 0.55 percent.

Northern Trust Corp held 17,197,097 shares on 12/31/2012 worth $1,516,955,911. This brought the portfolio total to 0.62 percent.

Bank of America Corp /DE/ held 14,958,279 shares on 12/31/2012 worth $1,319,469,777. This brought the portfolio total to 0.65 percent.

Bank of New York Mellon Corp held 14,613,570 shares on 12/31/2012 worth $1,289,062,996. This brought the portfolio total to 0.46 percent.

Deutsche Bank AG held 12,208,476 shares on 12/31/2012 worth $1,076,909,657. This brought the portfolio total to 0.96 percent.

Blackrock Fund Advisors held 11,671,654 shares on 12/31/2012 worth $1,029,556,589. This brought the portfolio total to 0.46 percent.

Massachusetts Financial Services Co /MA/ held 10,238,443 shares on 12/31/2012 worth $903,133,048. This brought the portfolio total to 0.71 percent.

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