Meet Douglas!

Douglas, a technical analyst, came to me having gained significant experience within a niche market, seeking to transition into an analyst or market research role. He had developed a two-page résumé which he felt could be improved on significantly. After seeing one of his coworker's résumés, also developed by Ladybug Design, he contacted me to get the process started.

Original Strategy...

Douglas' original résumé consisted of a basic list of job duties. His résumé opened with his education section, despite not being a very recent graduate, and followed with his professional experience. In the professional experience section, he listed all of his duties in bullet points with very little white space to differentiate positions, promotions, or priorities. Page one of Douglas' résumé consisted of 18 bullet points with absolutely no spacing between any section, and page two followed with two additional roles (6 bullet points), a skills section, and a table of relevant courses.

New Strategy...

Given Douglas was coming into the market having amassed some very specific types of experience with an organization unique in its industry, it was imperative that we present the value of his experience along with the transferability of the functions he had performed. During my discussion with Douglas-which focused on how he contributed value to his past employers by doing things outside of his duties-I took 8 pages of notes, and perhaps even more important, gained the insight I needed to really focus his background in the direction needed to secure a target position.

I created a unique design for Douglas' new résumé, ensuring a clean, modern, and technical feel to reinforce the candidate I was presenting on paper. Imperative to positioning Douglas, I opened the résumé with a qualifications summary reflecting the core skills and experience that would be sought by the hiring managers he was trying to attract. Through a brief paragraph overview of his background and a list of strengths, Douglas is now promoting how he is qualified for his target positions rather than expecting a hiring manager to figure out how he fits within the organization.

Perhaps most dramatic was the transformation of the professional experience section. From what was a never-ending list of bullet points came a prioritized, aesthetically pleasing, and engaging presentation of Douglas' positions and the value he contributed. Gleaned mostly from our conversation and my probing of key areas where I knew he would have made an impact based on the details contained in his job descriptions and original résumé, his new résumé focuses on his key differentiating factors. You will notice that this section presents a brief paragraph overview of his job followed by bulleted achievements with bold formatting highlighting the results of his actions. This best practices-based approach ensures the reader can glean as much value as possible during the ever-so-brief 7-second screening process.

Douglas' new résumé, as mentioned above, does not open with his education section as it did in his original version. Often not understood by candidates-but a good point to note-is that rarely can candidates differentiate themselves based on education alone. Therefore, opening a résumé with an education section versus a qualifications summary is never the best presentation of your candidacy. While a degree can be very important, you need to remember that hundreds, if not thousands of candidates also possess that same degree; what is actually unique about candidates is based on the experience they have acquired throughout their career, however brief. Presenting education as a bonus to that experience is typically the best approach as candidates can rarely-unless graduating from a particularly noteworthy institution or aggressive and/or unique program-sell themselves based on education alone as Douglas was attempting to do.

Through strategic positioning, prioritization of content, and additional exploration of Douglas' value, he emerged with a strong résumé that differentiates him in a saturated market.

Douglas' success...

Douglas was kind enough to think of me when he landed his new position, telling me, I would just like to drop you a line to thank you for the exceptional résumé and cover letter you developed for me. Your service has helped me land a job with a Fortune 500 company. The product was well worth it and I plan on recommending your service to many of my friends and family in the future.

View before and after résumés on

Samantha Nolan is a Certified Professional Résumé Writer and owner of Ladybug Design, a full-service résumé-writing firm. Do you have a résumé or job search question for Dear Sam? Reach Samantha at For more about Sam's résumé writing services, visit or call 614-570-3442 or 1-888-9-LADYBUG (1-888-952-3928).