Celsius Holdings, Inc., the marketer of Celsius®, the original, great tasting calorie burner that is backed by science, recently announced that Celsius® will soon be available at participating 7-Eleven stores in mid-August. 7-Eleven is the world’s leader in convenience retailing and operates and franchises more than 5,750 stores throughout the United States.

Celsius is scientifically proven to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. Under the terms of this agreement, 7-Eleven stores will add three Celsius flavors to its product line that cater to a trend towards healthier, functional beverages. 7-Eleven expects to carry Sparkling Orange, Green Tea Raspberry Acai and Green Tea Peach Mango at participating stores.

Janice Haley, co-founder of Celsius, commented, “7-Eleven represents a significant milestone for Celsius in that it adds distribution with a leader in the convenience channel, increasing the consumers’ access beyond existing channels of grocery, drug, nutritional stores, and gyms.” She continued, “Adding 7-Eleven is advantageous as we broaden our focus and presence on a national level. Celsius should appear with an affordable retail price for functional beverages with a suggested retail price of $1.99.”