SEOUL- Samsung Electronics Co Ltd, the world's biggest TV brand by revenue, said it aimed to sell 35 million LCD televisions in 2010, including 10 million TVs using light emitting diode (LED) backlights.
The South Korean electronics giant also set this year's target for plasma TV sales at 4 million units.
Exact 2009 sales figures were not available, but analysts estimate the combined 2010 target for flat-screen TV sales will represent around 30 percent growth from last year, when Samsung boosted market share over Japanese rivals such as Sony Corp and enjoyed an early lead in high-margin LED TVs.
Samsung is also betting on 3D TVs, an emerging market where competition is expected to heat up.
3D will attract a lot of attention in 2010, said Yoon Boo-keun, president of Samsung's visual display division.
We will create a new market for 3D LED TVs.
Yoon's comments were made at a recent news conference in Seoul and embargoed for this week's Consumer Electronics Show in Las Vegas.
(Reporting by Rhee So-eui; Editing by Jonathan Hopfner)