Following an ongoing campaign from dedicated customers, Chick-fil-a is finally bringing back their original barbeque sauce, the company announced Tuesday.
In March, the restaurant chain attempted to bring a bolder flavor to their sauce by changing the recipe and calling it Smokehouse Barbeque Sauce, but customers weren't big fans. A petition was started in July that resulted in more than 2,000 people signing it in favor of bringing back the chain’s original recipe, Business Insider reported. Customers used the hashtags #BringBackTheBBQ and #BringBackTheSauce to start a campaign against the restaurant to make the change.
“@ChickfilA WHAT DO U ALL NOT UNDERSTAND THE NEW BBQ SAUCE IS NOT GOOD BRING BACK THE OLD SAUCE #bringbackthesauce,” one customer tweeted prior to the big announcement.
After months of tweets calling out the restaurant’s undesirable Smokehouse Barbeque sauce, the company announced the decision to revert back to the old recipe. “After reading and rereading your messages aloud and on camera, we decided to change it back. Beginning mid-November, the original Barbeque Sauce will return to the Chick-fil-A menu at restaurants nationwide to replace Smokehouse Barbeque Sauce,” read a statement on the company site.
The company also released a video of employees reading off tweets from customers criticizing the brand for changing their original barbeque sauce recipe. The video mimicked something similar to the “Mean Tweets” segment on “Jimmy Kimmel Live” in which stars react to the mean things Twitter users tweet about them.
Customers hoping for the return of other popular menu items shouldn’t hold their breath. Despite protests following the removal of the spicy chicken biscuit and coleslaw, the restaurant chain insisted that the items would slow service down. However, the items that replaced them, the kale and broccolini side and the Egg White Grill are actually selling better.
The Chick-fil-a original barbeque sauce is expected to be available in restaurants around Nov. 7.