China's ministry of commerce recently launched a series of global advertising campaigns, trying to bolster the made in China, image, broadcast to media around the world.
According to the report, CNN began to broadcast a 30 seconds of commercial advertising in the Asia market.
Analyst said this advertisement helps build and consolidate the made in China in the global market reputation.
The 30 seconds advertising is the Chinese government’s first brand publicity activityies by the State. The next broadcast is planned to be in North America, Europe and other regions of China's main trading partners.
The move represents the first of efforts for China to enhance the reputation of its manufacturing sector.