The official Twitter account of automobile giant Chrysler vehicles has apologized for dropping the F-bomb on its more than 7,500 followers.
Our apologies - our account was compromised earlier today. We are taking steps to resolve it, the company clarified on the microblogging site, after its controversial tweet sparked off a storm on Twitter.
Although the tweet with the F-bomb was deleted, the post continues to make rounds via retweets.
I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive, reads a retweet.
@ChryslerAutos Twitter stream continued the damage control with another post: Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication, the automaker said on the social media site.
Furthermore, the Company has set in place appropriate steps to ensure that this does not happen again.
According to Auto Blog, the Chrysler Twitter account is operated by New Media Strategies department, and there emerged the possibility that an employee with the department meant to send the tweet from his or her personal account. Once it was discovered and confirmed that the tweet came from an NMS employee, the person was let go.
@ChryslerAutos has 7,500 followers on Twitter and the @Chrysler account has more than 12,000 followers.