Clean Power Concepts Inc. announced yesterday that they created the ‘Spirit of Health’ brand. Under this brand, the Company will launch a new line of natural consumer products.

The line will initially consist of three products. These are camelina oil capsules, gourmet-cooking oil, and a skin care health and beauty formulation aimed to be a remedy for several skin maladies. Plans are also underway to expand the product base into flax, canola, and hemp oil based essential oil products.

Camelina contains high levels of omega 3, omega 6, and vitamin E. It is generally viewed to be superior to flax oil and many fish oils. Also, it does not have the risk of mercury contamination. The Camelina Sativa plant, sometimes called “Gold of Pleasure”, is also known as “False Flax”, or “Wild Flax”.

Camelina is a very rich source of Polyunsaturated Fatty Acids (PUFA’s). This property makes Camelina an excellent choice for nutraceutical use. Additionally, its high EFA (essential fatty acid) and linoleic acid content is known to have good effects on skin. It is believed to act as an anti-age and emollient agent, which can improve skin elasticity and suppleness.

Clean Power Concepts Inc.’s CEO Mr. Michael Shenher said, “The creation of the ‘Spirit of Health’ brand is another step in our diversification into consumer driven environmentally friendly health products. The ‘Spirit of Health’ brand will include a line of natural health supplements made from essential camelina oil, which is an extremely high source of omega 3, omega 6 and vitamin E, in quantities rivaling salmon oil.”

Mr. Shenher added, “Clean Power sees this natural product brand as being highly attractive to Asian markets which are major consumers of traditional medicine products and fits well into our medium and long-term marketing plans.”

Based in Regina, Saskatchewan, Clean Power Concepts Inc. acquired 95.1 percent of General Bio Energy Inc. based on a share exchange concluded on April 29, 2010. General Bio operates a fully integrated commercial oilseed crushing, bio-diesel refinery, and environmental lubricants manufacturing and bottling, and nutraceutical and food processing plant in Regina, Saskatchewan, Canada. The current plant has a crush capacity of 19.7 million liters of crushed oil annually.

Their biodiesel fuel processor can produce up to 20 million liters of biofuel and biofuel additives. The crushing system can produce nearly 32.8 thousand metric tonnes of meal and protein related products for agricultural and aquaculture feedstock annually. The plant is capable of specialty and toll crushing a broad spectrum of oil seeds.

General Bio’s primary brand is ‘MOPO Environmental Lubricants’. Other key trade names include: ‘General Bio Health’ and ‘Spirit of Health’, under which General Bio manufactures, distributes, and retails essential oils, camelina, canola, flax, and hemp, in various formats. These include capsules, gourmet cooking oils, and skin care formulations.

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