By | June 26 2009 3:51 PM

Why all the buzz about rare earths elements (REEs)? In this exclusive Energy Report interview, industry expert Clint Cox, The Anchor House , tells how he separates the hype from reality, and what a challenging and complex market it is. It's estimated that 25% of new technologies such as hybrid cars use rare earths, and that demand is increasing. Clint talks about China's current market dominance and the potential for production in North America. In a companion article, Alternative Energy Becoming a Little Less Alternative , Victor Goncalves of The Green Money Report examines how the growth of hybrid vehicles on the road will affect the rare earth market.