On Wednesday it was revealed that the new Apple iOS update contained racially diverse emoji. Clorox, the cleaning product company, issued a tweet about wanting to have their own emoji, but the message turned out to be a public relations nightmare.
“New emojis are alright but where's the bleach,” Clorox tweeted Wednesday evening to its 88,000 followers. The message quickly prompted a backlash and was shared hundreds of times. Many people took offense to the post, and assumed the cleaning product company was referring to bleaching the color of the racially diverse emoji.
@Clorox you guys couldn't possibly think that tweet would be a good idea.
— electric areola (@QueenTalibah) April 8, 2015
— krenny lavitz (@krennylavitz) April 8, 2015
@Clorox I was hoping that was a fake tweet... apparently I'm too optimistic
— Pilot Jones (@IAmMichelae) April 8, 2015
Soon after, Clorox issued an apparent clarification: “Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the emojis that could use a cleanup.” Ironically, Clorox did not “clean up” its offensive tweet at all and it still remains on the company's page.
Many thought the new tweet, which was almost a non-apology, did more damage, and asked for both messages to be deleted.
@Clorox then why didn't you just delete the tweet?
— (@nicolemilfie) April 9, 2015
Did y'all bleach away the delete button? @Clorox
— W.E.Blanche DuBois (@mynameishanner) April 9, 2015
@Clorox But you could.. delete it.
— XXX (@hjaybee) April 9, 2015
From the way Clorox tweets sometimes, it would seem like it’s a parody account. However, it has the ever-important blue checkmark to verify that its account is authentic. “We laugh in the face of mess. And we've got the tweets to prove it,” the California company’s description reads. “Follow us to stay up to date on everything Clorox.”
Apple made it possible for racially diverse emojis to pop up when they added 300 more humanoids. Before the update, most of the emoji were white. However, not everyone was thrilled with the new additions. Some people were not happy with the yellow-hued emojis that they soon dubbed the “Simpson emoji.”
The default "Simpsons yellow" emoji color is terrible.
— Greg Bennett (@GreggyBennett) April 9, 2015
iOS 8.3 is trying to stop racism one yellow emoji at a time
— Colby Tillma (@colbylee16) April 9, 2015
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