U.S. luxury handbag maker Coach Inc
The company's Hong Kong depositary receipts (HDR) <6388.HK>, each representing one tenth of Coach's common stock, traded at HK$48.15 in the early afternoon. Coach said in a securities filing its shares closed the previous session at the equivalent of HK$487.45, putting the decline at around 1.2 percent.
Founded in 1941 in a workshop in New York City, Coach became the first company incorporated in the United States to list in Hong Kong, following in the footsteps of another luxury giant, Prada SpA <1913.HK>, which was the first Italian company to list in the former British colony.
Unlike Prada, which raised $2.5 billion (1.5 billion pound) in June, Coach issued no new shares and raised no funds, choosing a rare method called listing by introduction that some bankers have dubbed expensive marketing.
Five other companies have listed in Hong Kong by way of introduction so far in 2011 and casino operator Melco Crown Entertainment Ltd
Coach's Chief Executive Lew Frankfort called the listing a momentous day for the company, but acknowledged it will take time for the maker of handbags, wallets, belts and other leather goods to lure investors in Hong Kong.
Trading is light, but we expect it to intensify as investors become more aware that they could purchase Coach on the Hong Kong exchange, Frankfort told a news conference.
Like Prada, Chow Tai Fook Jewellery Group Ltd and global brands such as Burberry
China will account for 20 percent of the global luxury market by 2015, with spending in the country nearly tripling to $27 billion by that year from around $10 billion in 2009, according to consulting firm McKinsey & Co.
Coach was present in 71 locations in China at the end of October and plans to open about 30 new locations in the country in fiscal 2012, which ends in July.
It is quite obvious that luxury companies are looking at expansion in Greater China so they try to list in Hong Kong to help raise their brand recognition, marketing, said Carrie Chan, analyst at ICBC International Research Ltd in Hong Kong.
(Additional reporting by Farah Master; Editing by Jacqueline Wong)