The Coca- Cola company said on Friday it will relocate its Africa Group office from Windsor, England to Johannesburg in South Africa starting in January next year, in a bid to increase business growth in Africa.
The relocation of the office to the African continent will commence early next year and is due to be completed by June, read a statement released by the company. Coca-Cola aims to integrate the companyâ€™s leaders with its 60,000 associates in Africa. The group also expressed that through this move, which is part of its â€œManifesto for Growthâ€ campaign, hopes to lessen the gap between its customers, suppliers and business partners.
South Africa is our largest market, contributing a substantial share of our revenues and the infrastructure is well-developed with connections to many destinations in Africa as well as direct flights to the USA, said Alex Cummings, President & Chief Operating Officer of Coca-Cola Africa.
Cummings said the move also demonstrates the companyâ€™s growing confidence in Africaâ€™s future business growth. Over the last five years, Coca-cola has invested more than $600-million in Africa, most of it went towards the development of new plants, updating equipment and employee training.
South Africa is our largest market, contributing a substantial share of our revenues and the infrastructure is well-developed with connections to many destinations in Africa as well as direct flights to the USA, Cummings added.
Coca-cola Africans consume an estimated 78 millions servings of Coca-Cola products on a daily basis. According to Cummings, the continentâ€™s improving business infrastructure, including its airline network and mobile telecommunications have turned it into an attractive investment destination.