The Australian Competition and Consumer Commission or ACCC stated that soft drink maker Coca-Cola Co. (KO) would publish corrective advertisements following a misleading ad published on October 11, 2008.
Graeme Samuel, the chairman of ACCC stated, The ACCC has accepted court-enforceable undertakings from Coca-Cola South Pacific Pty Ltd or CCSP, about statements published in Coca-Cola's Kerry Armstrong on Motherhood & Myth-Busting advertisement.
In the said advertisement, the beverage maker had stated that the three Coca-Cola myths were that it makes one fat, rots the teeth and that it is packed with caffeine.
The ACCC noted that the advertisement insinuated that the drink did not in any way contribute to weight gain, cannot contribute to tooth decay, that 250ml of the brand Diet Coca-Cola contained one half of the amount of caffeine as that contained in 250ml of tea, and that a responsible parent can include Coca-Cola in a family diet without any regard whatsoever to the potential for weight gain or tooth decay arising from consuming Coca-Cola.
By way of amendments, Coca-Cola has agreed to publish a corrective ad in The Australian, The Sydney Morning Herald, The Age, The Courier Mail, Adelaide Advertiser, The West Australian, and the Hobart Mercury.
Furthermore, the soft drinks firm has agreed to publish a corrective advertisement for a period of 28 days on www.makeeverydropmatter.com.au, and publish for six months on www.makeeverydropmatter.com.au the correct levels of caffeine for Coca-Cola, Diet Coca-Cola and Coca-Cola Zero and compare this with the levels of caffeine in the same amounts of tea brewed from leaf or teabag and instant coffee, and implement a trade practices law compliance review.
KO closed Thursday's regular trading session at $45.34.
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