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What is the Value of a Consumer Insight?
Feb 24, 2009
Most marketers and consumer researchers today place a high value on discovering “consumer insights.” Many new company titles include “insights” or “consumer insights” as part of their title.
Columnists
- Robert J. Shiller
- Alfred Gusenbauer
- Kenneth Rogoff
- Mauro F. Guillen
- Joseph Plummer
- Nouriel Roubini
- Jeffrey Sachs
- Martin Feldstein
- J. Bradford DeLong
- Joseph E. Stiglitz
- Dr. Shashi Tharoor
- Harold James
- Dani Rodrik
- Bjørn Lomborg
- Nancy F. Koehn
- Philippe d`Arvisenet
- Mark Weisbrot
- David Coursey
- Dean Baker
- Chuck Martin
- Paul Petillo
- John Sullivan and Aleksandr Shkolnikov
- Rachel Beck
- Ivan R. Misner, Ph.D.
