Social media has not only played a role in the popularity and overall expansion of the Internet, but it is an important part of online marketing, as well. Many Internet marketing strategies integrate aspects of social media in order to increase brand awareness and maximize Internet exposure. However, different social media platforms attract different demographics. For instance, a marketing campaign that targets a business-oriented network such as LinkedIn is not as likely to be successful on Facebook. In the SEO community, the term geo-targeting refers to campaigns that are aimed at a specific geographic location. These types of targeted strategies have delivered results in the past and are likely to remain successful in the future, as well. The prospect of combining certain elements of geo-targeting and social media into social targeted campaigns is an interesting one and it can work, if correctly implemented.

The value of social media as a viable marketing tool shouldn't be misunderstood or underestimated. Facebook, Twitter and Google are some of the world's most visited sites, receiving millions of unique views every month. Many ongoing SEO campaigns already utilize social engagement as a part of their strategies and some have even designed strategies to target a particular online social demographic. Networks such as Facebook and Google have a very broad appeal; while Foursquare, LinkedIn, Pinterest and others are geared toward more specific audiences.

Using these various social platforms as part of a targeted online marketing plan can assist in the ultimate goal of increasing site traffic and enhancing brand visibility on the Web. Social targeting may become a major part of Internet marketing in the future and developers should explore the potential of specific social media platforms to help expand their brand.