Content caught Sarah Palin fever.
The distributor has nabbed the international rights to Nick Broomfield's documentary "Sarah Palin: You Betcha!" on the former Alaska governor.
Channel 4 has TV rights in the United Kingdom, while Cassian Elwes has locked up the US rights.
Unlike "The Undefeated," a documentary wet kiss to the rightwing politician currently in theaters, "You Betcha!" is a more critical look at Palin. In it, Broomfield interviews Palin's school friends, family, and Republican colleagues about the Wasilla wonder.
Broomfield is best known for "Aileen: Life and Death of a Serial Killer" and "Heidi Fleiss: Hollywood Madam."
The film is produced Marc Hoeferlin ("Battle for Haditha").
It will have its world premiere screening at the Toronto Film Festival next month in the Reel to Reel Section.