MegaYacht Launches Innovative Concept in Marketing

Luxury Marketing: Expoships today announced the "The SeaFair Experience Preview Tour," a multi-city launch of its expanded brand, SeaFair, the world's first mega-yacht venue. An exclusive guest list of premium luxury, art, event and marketing industry representatives will have the chance to become acquainted with the unique "pop-up retail" concept and find out how they can provide consumers and clients the "ultimate marketing experience" during SeaFair's Fall 2008 Tour.

"We look forward to meeting potential exhibitors, event planners and other partners in some of the best ports this summer," said Roderick Jacobs, Expoships' CEO. "We recently expanded our brand to include purveyors of exclusive luxury products and we are excited to demonstrate SeaFair's capabilities and unique potential. SeaFair allows exhibitors to gain exposure and connect with customers in close proximity to where customers live, in addition to creating new business opportunities in a sluggish economy."

SeaFair's exhibitor program hosts exquisite, premium luxury showcases featuring the highest echelon of style and innovation as it visits numerous affluent ports along the east coast of the United States. Aboard SeaFair, connoisseurs can discover the finest purveyors of art, haute couture, jewelry, real estate, vacations, antiques, eco-luxe home design, fractional ownership and other products that reflect the luxury lifestyle. One of the most desirable benefits that exhibitors enjoy is access to Expoships' SeaFair Society. It boasts more than 200,000 members who mostly represent the top 1% of high net-worth individuals in America. In addition to its exhibitor program, SeaFair offers a charter program that enables companies or individuals to fully charter the yacht for their use. SeaFair is perfect for events such as product launches, festivals, conferences, movie shoots or as an additional special venue during other large events. All while having access to over 40 affluent US ports.

The $40 million, 3,200-ton ship, is the 4th largest privately owned yacht and features: 5 decks, 28 custom-designed galleries, gourmet dining, a champagne and caviar lounge as well as an open-air sky deck. SeaFair also hosts an array of on-board events including: fundraisers, fashion shows, galas and lectures from local and international experts.