Apple Inc. might be in talks to acquire the online video service Hulu, sources have told Bloomberg and the Wall Street Journal.

The iPhone maker is currently in its early stage of the talks, according to the Wall Street Journal.

Bloomberg also reported that those talks may lead to an offer for Hulu. The article further stated that Hulu would give Apple a new subscription service and could be a possible challenge to Netflix.

Walt Disney Co., News Corp. and Comcast Corp.'s NBC Universal are the owners of Hulu, and are offering a five-year extension of program rights, including two years of exclusive access, those familiar with the matter told Bloomberg.