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From Tech
In a world of online lists filtering products and services, companies can and should proactively strategize to get on these lists but at the same time complement such efforts with SEO, paid search, and social media campaigns to round out their overall strategy.
From Tech
Advertising is an industry that is greatly affected by the growing functionality that smartphones provide marketers with in terms of targeting specific customer-bases. One area that is primed for advertising is the health sector as search data shows that there is much searching related to health and wellness issues.
From Tech
The idea of Facebook fatigue implies a saturation point has been reached. But that saturation point could relate to several aspects of the Facebook experience. For one, it could focus on the number of total users and the rate of adoption or it could relate to what users do on the platform - or both for that matter.
From Tech
Cybersquatting occurs when specific brand-oriented domains are registered by individuals who intend to hold the domains and sell them to the brands at a high price later. Opportunities for the practice are far less available now than they were when companies were only starting to branch online.
From Tech
A new partnership between Triad Retail Media and Scanbury has solidified QR codes' usage among top digital marketers. This high-profile partnership pushes the relevance and importance of QR codes back to the fore-front, serving as an example to other businesses of all types to partner with SEO companies and internet marketers to utilize the technology.
From Tech
Web users in many countries across the globe experience censorship to some degree. The Pakistani government is now running advertisements for companies to configure and filtering system for the internet in the country that would block a reported 50 million sites. This has raised concerns from activists of free speech in the country.
The United States Postal Service has experienced rough water over the past year (or more) and recently announced plans to consolidate or eliminate over 35,000 jobs in the United States. This comes as revenue has continued to fall and the agency is on a 3-year plan to save $20 billion.
From Tech
Google's "Get Your Business Online" is an initiative that Google began rolling out last year and now has a presence throughout the US and in several countries internationally. Offering beginner website assistance, hosting, and training, this initiative is valuable and opens the door t...
From Companies
In this day and age, starting a small business has arguably never been easier: ideas and a few thousand dollars (or a credit card!) is all you need.
From Companies
Small businesses are often forced to find marketing strategies that work for tight budgets.
From Companies
Small business ideas for women at home are driven by two realities.
From Companies
To succeed, small businesses need to build a winning culture. Although it may not seem as immediate as considerations like sales and cash flow, small businesses cannot afford to neglect it.
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