Shoe company Crocs Inc. said on Monday it will launch a line of clothing for men and children using a form of the resin material it uses in its brightly colored clogs.

The clothing line, which will hit stores in October, is an attempt at diversification for the company as it tries to evolve from a niche shoe maker to a lifestyle brand.

The clothing will use the company's proprietary material and will be resistant to harsh chemicals and heat, the company said, adding that it plans to launch another line of clothing for spring 2008.

(Reporting by Martinne Geller)