CrowdGather, Inc., one of the leading networks of forum communities on the Internet, recently announced that the company has completed the delivery of an integrated advertising and social media marketing campaign through its CrowdBlu website to an undisclosed client.
Launched in December 2009, the marketing campaign included run-of-network display advertising, user surveys and user-generated video contest. CrowdGather’s management team intends to leverage the success of this campaign to secure new clients for its integrated viral marketing services.
CrowdGather provides highly interactive and informational social network services and management of revenue-sharing resources for third-party forum owners. The CrowdBlu website (www.crowdblue.com) promotes the advantages and creates awareness of new Blu-ray™ technology. Initially utilized for the company’s user-generated video contest, the CrowdBlu website can be easily repurposed for other forum campaigns relating to Blu-ray™ technology in the future.
Sanjay Sabnani, CrowdGather’s chairman and chief executive officer, stated, “We are excited to begin 2010 with the successful completion and delivery of an integrated social media and advertising campaign that specifically leveraged forum communities.” Mr. Sabnani continued, “We were also gratified that the client allowed us to expand the campaign to forum partners, beyond our network of wholly owned sites. We intend to leverage this momentum and offer our services to a wide array of businesses that want to generate positive word of mouth and traffic for their online marketing initiatives.”