Cytta Corp. today announced the appointment of Gary Campbell as the company’s new president and secretary, as well as his election to the board of directors. Campbell’s support is leveraged by his experience in the development and funding of cutting-edge medical technologies and his administrative, organizational and operational experience with public companies.

Campbell will work with CEO Stephen Spalding who said the two executives share dedication and views of entrepreneurship and health care.

“I am very excited to be working with Mr. Campbell again on a project which seeks to create alternative mechanisms for solving some of the most difficult medical issues of our times. We have a mutual belief and commitment that the application of the US entrepreneurial spirit and dedication, coupled with the tremendous technologies currently available, can allow us to constrain spiralling costs in the health care sector while delivering the potential for individual control of their health and welfare,” Spalding stated in the press release.

Under the guidance of its board of directors, Cytta intends to advance the medical system and technologies currently licensed by the company to help lower the cost of healthcare, while equipping individual consumers with the responsibility to take care of their basic healthcare needs.

“We believe home and individually controlled and monitored healthcare will empower consumers, while creating better outcomes and a more rational allocation of their limited medical dollars,” the company stated.

The company also announced that Dr. Albert Cook, BA, MD, has joined the board of directors and has agreed to serve as medical director, providing advice and leadership for medical technology, general technology and the Internet delivery of medical services.

“Technically advanced telemedicine-based home healthcare is an extremely cost-effective, yet significantly underutilized health care option for seniors on Medicare. With the current debate raging on how to constrain costs without cutting services, we feel that the only viable answer is to develop technologies and systems that deliver the information and control directly to consumers and their caregivers,” Dr. Cook stated. “In these times, it is crucially important that every taxpayer dollar is efficiently utilized. For basic health care, that means helping more Medicare patients receive the benefits of technically advanced home care systems, and online information and provider intervention, while expanding technical capacity to more economically accommodate their needs.”