Love them or hate them, there is no denying that the Kardashian-Jenner clan are some of the most influential figures in modern pop culture. A new term has been coined to denote their massive influence in the fashion and beauty world. “The Dash Effect,” is a new term being used to explain the sudden influx of Kardashian-related plastic surgery and beauty treatments.

U.K. based plastic surgery group Transform refers to “The Dash Effect” as a phenomenon that has been causing beauty lovers to “attempt to emulate the looks of the Kardashian family clan.” The website states that there has been a whopping 73 percent jump in treatment seekers, who mention one of the Kardashian-Jenner family members as an inspiration.

Members of the wildly popular family have also undergone various treatments of their own. Khloe Kardashian once allowed cameras to film a treatment session, which lasers off the cellulite on her backside. Other doctor’s visits of different members of the family, have also been documented at one point or another in the past 10 seasons of “Keeping Up With the Kardashians.” The family has also used the show to debunk the plastic surgery rumors that are untrue.

Most recently, Kylie Jenner admitted in an episode of the reality show, that she had been using temporary lip fillers to plump up her lips. Following her admission, Transform reports that they had a 700 percent increase in lip-filler treatment inquiries.

Back in the U.S., People Magazine confirms that American plastic surgeons are experiencing the same boost in the industry. Dr. Saul Lahijani, CEO of the Beverly Hills Institute of Plastic Surgery, reportedly said that the success of the family’s reality show and their continued exposure all over media has caused many of their patients to want to emulate the Kardashians’ looks.