Few sectors have managed to side-step the harsh impact of the recession, and even fewer have actually experienced significant growth. However, according to ABI Research, the U.S. digital signage market is set up for growth this year, leveraged by the declining price of digital screens, which attracts companies vying for consumer awareness and a loyal consumer base while maintaining a conservative budget.

The ABI report said 2008 revenue ranged up to $700 million, and further forecasted the market to increase by 33 percent this year, eventually reaching up to $2.6 billion by 2011.

Aside from a decline in digital screens costs, the research firm also attributed positive market expectations to an increase in consumers’ interest in traditional advertising, which fails to offer modern, customized and targeted messaging.

A growing market means increased competition, and Data Call Technologies Inc. has positioned itself as a key competitor with its focus on digital applications, such as wirelessly fed sports, financial news, domestic and international news, weather, traffic, trivia and more. As the digital signage market evolves, the company has recognized that the ability to saturate all digital signage venues is integral to its survival.

Data Call has responded to market challenges through strategic corporate partnerships and through the flexibility of moving into other vertical markets within the industry. Over the past few years, the company has managed to generate significant growth in its customer base and gross revenues, due in part to its ability to deliver digital signage solutions for a broad range of locales including: medical centers, banks, hotels, resorts, schools, gas stations, universities, restaurants, bill boards, and Public Broadcast Stations.

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