Established in 1998, DC Brands International, Inc. specializes in health products. In 2005, the Company began producing a number of lines of energy drinks, then later purchased the assets of H.A.R.D. Nutrition and began their mission to produce a new health line of products. DC Brands International, Inc. lists on the OTC Bulletin Board and they have their headquarters in Wheat Ridge, Colorado.

The Company engages in the manufacture, marketing, and distribution of health related products that utilize natural botanicals, vitamins, minerals, and supplements. They offer functional water systems, a combination of a functional beverage and a nutraceutical supplement.

They also offer nutritional supplements for various health and daily needs. They sell their products under the H.A.R.D. Nutrition label directly as well as through their website to various distributors, retail stores, and health and fitness establishments primarily in the Colorado area.

The H.A.R.D. Nutrition family of products includes the aforementioned H.A.R.D. Nutrition Functional Water Systems. The Company’s commitment is to taking the guesswork out of good nutrition. This is all sealed in their patented cap system. They accomplish this by giving customers the exact amount of what their body needs in the form of all natural supplements.

They combine these nutritional ingredients with their functional water. This provides customers’ with the all-important hydration factor and guarantees proper absorption of the vitamins and supplements. Hence, the nutritional system delivers the most effective result.

DC Brands International, Inc. also offers H.A.R.D. Nutrition Supplements. The focus of this line is to help athletes achieve their peak performance. The Company implemented the philosophy that cleaning the body and getting rid of the toxins first is the only way one can get optimal results from his/her body, training, and their regimen of supplements. The 30 years of clinical experience that went into creating the original formulas was combined with practical application.
These supplements underwent development using a 35,000 square foot state of the art facility and over 30 elite athletes from various sports.

In addition, the Company offers Health Advantage Supplements. Health Advantage started on a simple philosophy of synergistic wellness. Extensive training with European herbologists began a foundation of wellness that was built upon using what was historically beneficial to health through Chinese, Ayurvedic, Native American, and European herbal healing techniques.

This is the foundation of the supplements, which underwent development into H.A.R.D. Nutrition supplements and H.A.R.D. Nutrition Functional Water Systems.

On December 6, 2010, DC Brands International, Inc. announced that they delivered the initial order of H.A.R.D. Nutrition products to American Eagle Distributing Company. This was in connection with their weeklong launch of the product throughout the territory of American Eagle Distributing.

The rollout and launch involved the staff of HARD Nutrition educating, supporting, and training the entire team of approximately 150 members at American Eagle that entire week. The roll out and launch activities included ride-alongs with delivery and sales staff, coordinating promotional and merchandising materials, and making product information pertaining to the complete line of H.A.R.D. Nutrition functional water systems available to all of the accounts serviced by American Eagle.