In a continuing effort to broaden its exposure to consumers, Dell announced this morning that it will begin to sell its personal computers at about 1,400 Staples (SPLS) stores. Staples will begin selling Dell products on November 11. The agreement represents Dell's second large agreement to expand into retail stores, having inked a deal earlier this year with Wal-Mart Stores (WMT).
Technically speaking, DELL has rallied back from the doldrums it experienced in early March, finding support at its 10-week and 20-week moving averages. However, the stock has met with resistance in the 29 region. The shares are currently perch on key support at their weekly trendlines, with the 27.50 level also providing a bit of ballast.
However, investor sentiment is on the rise, with the stock's Schaeffer's put/call open interest ratio (SOIR) of 0.42 ranks below all such readings taken during the past year. This heavy attention to bullishly aligned calls could be trouble for the shares. Meanwhile, analysts could prove to be a boon for DELL, as Zacks reports that 10 of the 21 analysts covering the shares rate them a hold. Upgrades following today's deal could prove benefitial.