Dell Inc. (NASDAQ: DELL) introduced new laptop computers on Tuesday, featuring eight different colors and new capabilities as it attempts to gain a larger share of the consumer computing market.
The computer maker said it unveiled various Inspiron branded models at a Macyâ€™s flagship store in Herald Square in New York, featuring colors with names such as flamingo pink, sunshine yellow, alpine white, ruby red, jet black, midnight blue and espresso.
Taking their feedback, putting it to work, and delivering the devices consumers want most is reflected in these new products, said Zita Cassizzi, vice president of Dell's consumer marketing.
The new lineup also includes Dell's first computer to feature a solid-state hard-drive that has no moving parts, the XPS M1330.
Dell, the worldâ€™s second largest computer maker behind Hewlett-Packard Co. (NYSE: HPQ) also said it would phase out its Dimension brand and switch to the Inspiron name previously used only for its notebooks.
The new laptops start at $749.
Shares of Dell rose45 cents, or 1.66 percent to reach $27.54 in afternoon trading on the Nasdaq Stock Market.