Denny’s, the full-service coffee shop/family restaurant chain known for its Grand-Slam breakfast plate, opened a restaurant on Thursday in Las Vegas with a fully functional wedding chapel.
The wedding chapel/restaurant is located near the Las Vegas strip on historic downtown Fremont Street and is outfitted with neon and steel to fit in with the city's "over the top" feel, Frances Allen, Denny’s chief marketing officer, told Reuters.
"A normal Denny's is not going to cut it in Vegas," she said, adding that the restaurant is the first of 1,700 Denny's worldwide that will have a wedding chapel and photo booth. It is one of fewer than 50 Denny's with a full bar.
According to a Reuters report, the chapel is scheduled to start hosting nuptials in the first quarter of 2013, with a celebrity wedding slated for February. Details of the wedding were not disclosed.
With more than 1,650 locations around the country, Denny’s hopes to capitalize on redevelopment that is under way in the downtown Las Vegas area.
Businesses surrounding the Denny’s wedding chapel include a zip line that carries visitors above street-level traffic and a restaurant that holds a Guinness Record for the highest-calorie burger. The area soon expects to have what is being billed as the world's largest gay nightclub, Reuter’s reports.
At 6,400 square feet, the Fremont Street Denny's is among the company's 10 largest in the world, according to Allen.
She added that the restaurant, owned by the parent company instead of being franchised, is also among the most expensive Denny's to build, but she declined to say how much it cost.
Denny’s, a publicly traded company based in South Carolina, does not close on holidays or nights, except where required by law.