Derycz Scientific Inc. develops companies, products and services to ease the flow of information from content publishers to enterprise customers and their constituents, helping those publishers achieve their marketing and communication goals.
Derycz recently retained New York-based Investor Relations Group (IRG) to help devise strategies to help the company market its services internationally and to increase awareness of capabilities and services offered worldwide.
IRG’s investor relations team’s plan of action is to target specific portfolio managers and equity to drive attention to Derycz’s offerings; the public relations team will launch a global outreach campaign targeting editors, writers and segment producers of various local and national media outlets.
IRG’s corporate communications program incorporates new media and multimedia initiatives to create broadcast-ready corporate videos, podcasts, and the creation of social networking and video service accounts.
Peter Derycz, chairman and CEO of Derycz, said that as Derycz continues to reach its milestones, it is pleased to engage IRG to express and attain the company’s strategy, goals and progress. He also detailed what the company expects out of the partnership.
“We have spent the past several years reconceptualizing the relationship between content providers and their customers, focusing initially on the life science markets. We feel that our efforts to widen the accessibility of published information, and to help users navigate the pitfalls of content reproduction, sharing and dissemination, will assist a broad range of companies, institutions, and individuals to better meet their goals,” Derycz concluded.
For more information please visit www.deryczscientific.com