Ford Motor Company (NYSE:F) unveiled its 2015 F-150 at the North American International Auto Show on Monday morning in Detroit, the latest truck in the decades-long F-series and the first built with aluminum alloys.
High-strength, military-grade aluminum alloys, the kind used in aerospace and commercial transportation, are used throughout the truck’s redesigned fully boxed ladder frame to keep it light but strong and resistant to dents. The F-150 is about 700 pounds lighter than its older relatives, helping the new model tow and haul more weight, accelerate and stop faster and guzzle less gasoline as it operates more efficiently.
“F-150 is well-known for being built Ford tough,” Mark Fields, Ford chief operating officer, said. “Now, it is both tough and smart.”
Under the hood, the 2015 F-150 has four engine options, including a new 2.7-liter EcoBoost with standard Auto Start-Stop technology.
Other new features include a 360-degree rear camera, LED headlights, LED cargo box lights, inflatable rear safety belts, dynamic trailer hitch assist and other driver-assist technologies like the remote opening tailgate.
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“More than ever before, customers want a truck that is a dependable partner, mobile office and a go-anywhere workshop,” said Raj Nair, Ford group vice president who heads the automaker's global product development. “To meet the needs of our truck customers, we created smart new features and a whole new approach to using advanced materials and engines to improve capability and efficiency.”
The Ford F-150 will go on sale this fall in five primary trim levels: XL, XLT, Lariat, Platinum and King Ranch. Chrome packages are available with XL, XLT, Lariat and King Ranch. Monochromatic sport appearance packages are available with XL, XLT and Lariat.
The FX4 off-road package can be added to most four-wheel drive models.
The Ford F-series has been the best-selling truck in the U.S. for 37 consecutive years and the best-selling vehicle in the U.S. for 32 consecutive years.
The F-150 will continue to be manufactured at Ford’s Dearborn Truck Plant in Michigan and its Kansas City Assembly Plant in Claycomo, Mo.