Shares of Dillard’s Inc. (NYSE: DDS) are surging after the department store chain said it will form a subsidiary that will operate a real estate investment trust.

As of 1:36 p.m. (EDT), Dillard’s stock is up 15.21 percent to trade at $43.20 pershare.

An analyst at Credit Suisse Group AG analyst wrote in a note to clients that Dillard’s announcement “could force a reappraisal of the negative stance” toward the industry and put “significant attention” on the value of their retail real estate.