ArtFinder is a new concept in the world of social media, where one can discover art through an interactive experience of viewing and sharing art.

The site gives access to the public to view 'paintings from artists, galleries, museums and collections around the world.' It provides a platform to discover and experience art both online and through mobile tablets, offline.

Not only does the viewer get to view hundreds of thousands works of art, but they can also build a profile to receive personal recommendation for art that fits their likes and interests.

And it doesn't stop there.

The site will give the viewer an artist's biography; it creates guides and articles, expanding the virtual learning experience --making it easier to discover new artists and styles.

The site's innovative 'magic tour' helps the consumers discover art that is recommended depending on their likes, what their friends like, and from experts. 

ArtFinder expands the concept of social media by allowing the viewer to share and discuss art with friends via Facebook and Twitter, and ultimately purchase art through the web, mobile and tablets. 

The company partnered with galleries, libraries, museums and artists worldwide to build the first comprehensive online catalogue of fine art. Over 250,000 works from over 400 institutions can be discovered.

Mashable's Sarah Kessler, who reviewed ArtFinder for their Stroke of Genius series, stated: After a stroll through the Museum of Modern Art in New York City, art lovers (or aspiring art lovers) might pass any number of works that they'd like to become more acquainted with. But if MOMA's gift shop displays are any indication, most of them walk out the door with a print of Vincent Van Gogh's Starry Night.

The genius in ArtFinder is that viewers can buy a print of the art they find on the website. Galleries featured on the site have given permission to print images on demand in exchange for a piece of the profits.

Spencer Hyman, founder and CEO was most recently COO of Last.fm. The company launched in March.

VIEW ARTFINDER HERE