Nestled between the Rocky Mountains and the Pacific Ocean, Canada's westernmost province of British Columbia isn't short on natural beauty.

Blessed with breathtaking vistas and great geographical diversity, British Columbia is Canada's premier adventure travel destination with mountains to climb, rivers to run, beaches to comb and forests to hike. Rising from sea level to the heights of Fairweather Mountain at 4,663m (15,299ft), the terrain of Canada's Wild West is anything but ordinary.

Though a visit to BC may conjure up images of the great outdoors -- of whitewater rapids along the Horse River or trekking through glacier-capped Rocky Mountain peaks -- the Canadian province boasts plenty of multicultural charms.

Vancouver, BC's booming coastal seaport, frequently tops its North American rivals in quality of life surveys. Vancouver plays host to a myriad of international conferences and events and was the staging ground for the 2010 Winter Olympics. The region's largest city offers a cosmopolitan culture, world class exhibitions, shopping, and fabulous dining.

Across the Strait of Georgia, Victoria Island boasts even more charms like the romantic jewel of Canada's West Coast, Tofino. With swank beachfront resorts, excellent restaurants, and a dynamic arts scene rooted in the First Nations culture, glam Tofino is a spot fit for Hollywood royalty and a place where several top couples honeymoon.

From the wine trails of Okanagan to the ski trails at Whistler Blackcomb, BC has something for everyone.

Don't know where to begin? Discover 100 BC Moments by CLICKING HERE or press Start to view a selection of regional highlights.

Also: Want to win a $20,000 vacation to BC? Tourism British Columbia is holding a contest through October 31, 2012. For more details, visit

Tourism British Columbia, in the Ministry of Jobs, Tourism and Innovation for the Province of British Columbia, is recognized as a leader in tourism marketing and development, responsible for marketing the Super, Natural British Columbia ® brand to the world. Tourism British Columbia markets BC as a preferred travel destination to consumers and the travel industry through a variety of joint marketing and promotional campaigns in key markets around the world.