Walt Disney Co is in discussions on allowing content from some of its television networks to be available on sets embedded with Yahoo Inc's Internet-TV software, the Wall Street Journal said, citing people familiar with the matter.

Disney is looking to create widgets for its ESPN, ABC, and Disney networks that would pipe content to Yahoo-connected TV sets and these widgets would be free to consumers, the paper added.

Rival News Corp is also in talks with companies including Samsung Electronics Co about licensing TV shows and movies from 20th Century Fox's library for use on tablets and internet-connected TVs, the paper said, citing people familiar with the matter.

Disney, Yahoo and News Corp were not immediately available for comment outside of regular U.S. business hours.

(Reporting by Jennifer Robin Raj in Bangalore; Editing by Greg Mahlich)