Dollar Shave Club / YouTube
A new startup, Dollar Shave Club, launched a promotional video Tuesday in an attempt to gain the attention of thrifty young Americans in search for cheap razors. The startup seeks to provide consumers with $1 razors shipped to their homes (plus $2 for shipping and handling).
Michael Dubin, founder and CEO of the company, explains the logic behind the Dollar Shave Club in a new promotional ad. Dubin claims razors are overpriced due to the added luxuries that no one uses. The company offers low-end razors without a vibrating handle, a back-scratcher and all that other stuff.
The ad uses deadpan humor, strange juxtapositions (a bear, really?) and catchy scene changes in a similar style as the popular Old Spice commercial. By using social media and YouTube to advertise the brand, Dollar Shave Club has avoided steep marketing costs that often drive up the price of razors and other beauty products.
According to Tech Crunch, the company will also offer the 4X blade for $6 a month and The Executive blade for $9. While the startup may seem like a novelty to some, it has already raised more than $1 million in venture capital funds, including money from heavyweights Andreesen Horowitz and Kleiner Perkins.
Watch the Dollar Shave Club video here: