When you watch this video, you’ll be left speechless, like many of the women at the end of this three-minute Dove ad.
The video, as part of Dove’s “Real Beauty Sketches” campaign, aims to empower women and how they see themselves, “where beauty is a source of confidence, not anxiety.”
A series of women sit behind a curtain in a large open-space studio and are asked a series of questions from FBI-trained forensic artist Gil Zamora, who can’t see them.
He asks them to describe in detail the structure of their faces, their chins, their foreheads and proceeds to sketch their portrait as described by each individual woman.
Before meeting with Zamora, the women were asked to get to know another woman who was participating in the experiment. Zamora then asked each woman to describe the facial features of the person they had gotten to know, and draws that picture.
At the end of the clip, Zamora brings each woman back into the studio to take a look at both portraits.
The differences are quite astonishing.
Dove notes: “Women are their own worst beauty critics. In fact, only 4 percent of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. That’s why we decided to conduct a compelling social experiment that proves to women something more important: You are more beautiful than you think.”
For more videos, including the individual clips of each woman, visit Dove’s “Real Beauty Sketches” site, by clicking here.
Here’s the video of this compelling and amazing ad: