Dreams Inc. (AMEX: DRJ) is a vertically integrated sports memorabilia and licensed products company with some of the strongest and most recognized brands in the field. These brands include: Mounted Memories, Field of Dreams, FansEdge, Pro Sports Memorabilia, The Greene Organization, Stars Live 365, Unique Images and Malcolm Farley Art.

Dreams Inc. has announced an agreement with JCPenney that provides customers the ability to purchase from a tremendous array of licensed sports memorabilia and apparel directly from the retailer’s online sports fan shop at (www.jcp.com). The new and expanded online sports fan shop will launch in October.

Representing the largest collaboration of its kind for Dreams Inc., the new site provides an expanded offering of licensed sports merchandise from professional and college teams, along with athletes. All of the merchandise will be offered at JCPenney’s affordable prices. The collaboration gives JCPenney the ability to make championship products such as Super Bowl merchandise available to customers immediately.

President and CEO of Dreams Inc., Ross Tannenbaum, spoke about the alliance, “This new alliance with JCPenney is a great extension to our business. Dreams Inc. continues to broaden, and has already worked with a line-up of impressive clients including AOL, USA Today, the Philadelphia Eagles and Sporting News.”

Mr. Tannenbaum continued, “By aligning with JCPenney, a national retailer with one of the largest general merchandise websites on the internet and more than 1,100 department stores, we’re able to extend our merchandise offering to the more than half of Americans that the retailer currently serves.”