Dussault Apparel, Inc. (DUSS.OB) Expands to Launch Online Store and Receives Additional Order from LIDS

By IBTimes Staff Reporter | April 30 2010 8:21 AM

Dussault Apparel, Inc. announced yesterday that they have further developed their website to now include an online store. The web address for this new area is www.dussaultonlinestore.com. The store will feature the Dussault line of high-end apparel including custom designed hoodies, jewelry, t-shirts, hats and leather goods.

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In the press release, Jason Dussault, CEO of Dussault, was quoted as saying, “In the territories we have a retail presence, the consumer response to our line has been terrific, I believe that this added consumer access to the line will be a significant driver of Dussault brand identity, additionally I believe it will greatly enhance our growth prospects.”

This online store announcement comes only six hours after Dussault issued a press release regarding a marketing success with retailer LIDS. LIDS, the primary retail brand of Hat World, Inc., a subsidiary of Genesco, Inc. (NYSE: GCO), purchased a test order of Dussault’s Deuce Collection brand of headwear in November of 2009 and recently followed-up with an additional order of Dussault’s “Camo” line.

Jason Dussault commented in the press release, “I am very pleased that our test order with LIDS was a success, and I have created the “Camo” collection specifically for LIDS and feel that it is one of my strongest pieces to date.” The 2010 Camo collection will be available exclusively at LIDS and sold at select retail locations throughout the United States and Canada.

Dussault Inc. is based in Vancouver, British Columbia, Canada. They have 62 million shares issued and outstanding. As of 12:31 EST today, shares of DUSS are trading at $.045.