Electronic Arts (NASDAQ:EA) is set to unveil new “Titanfall” downloadable content for the first-person shooter at the Electronic Entertainment Expo in June.
“Our goal, quite frankly, is to keep this series as fresh as we do with our ‘FIFA Ultimate Team’ and our sports games and what we’ve done with ‘Battlefield’ with Premium," EA Chief Operating Officer Peter Moore said during an investor call earlier this month. “Hopefully we can continue to drive this franchise forward.”
EA also revealed that “Titanfall,” which launched March 11 for the Xbox One and PC, sold 925,000 copies during that month. “'Titanfall’ landed phenomenally well,” Moore added. This figure represents physical copies (not digital versions) sold through Xbox Live and Origin. EA also recently signed a new publishing agreement with Respawn, which may mean the "Titanfall" franchise will have future installments.
The title launched for the Xbox 360 on April 8.
EA also plans to reveal six new games at E3, which will run from June 10-12 in Los Angeles.
During the Stifel Technology, Internet & Media Conference in San Francisco in February, EA Chief Financial Officer Blake Jorgensen said he saw “Titanfall” as having long-term potential. “As you can imagine, this will be a franchise that’s around for a long, long time. I think people will be very excited,” he assured his audience.
Jorgensen said “Titanfall,” “Battlefield” and the recently acquired “Star Wars: Battlefront” are “core franchises” for EA. Though the titles are all first-person shooters, he felt they were all distinct. “Battlefield” is a more realistic, military-themed title, “Titanfall” has a futuristic setting, and “Star Wars: Battlefront” will focus heavily on the movie franchise of the same name.
“All three of those are different, all three of those can coexist in any one year, and we feel like they’re pillars for us going forward in an area where the consumer really wants to have that kind of excitement in a video game,” Jorgensen stated.