Founded in 2008, For The Earth Corp. offers a line of household products that is environmentally safe and effective. The Company is a leader in the household/industrial cleaning products and pet products industries. They are known for their flagship product What Odor?™, an environmentally friendly, non-toxic, biodegradable odor-eliminating spray. For The Earth Corp. has their headquarters in Phoenix, Arizona.

The Company also offers their What Stain?™, What Dirt?™, What Wound?™, What Pimple?™, and PaPurr™ products. They only manufacture biodegradable, environmentally friendly products that provide effective and sustainable solutions for humans, animals, and planet Earth.

For example, their PaPurr™ is an environmentally friendly, premium scoopable cat litter made from recycled paper. Their What Dirt?™ is an environmentally friendly, non-toxic, biodegradable product for removing dirt. It is safe for kids and pets.

For The Earth Corp. sells their products to retail customers. They also sell them to industrial customers comprising hotel, nursing homes, restaurants, and professional sports teams. In addition, they sell their products direct-to consumers.

Last week, For The Earth Corp. announced that they will be collaborating with world-renowned brand and marketing experts, Ocozzio. Ocozzio is a revenue-improvement support firm with expertise in marketing, design, and public relations. The two companies will build various distribution channels and consumer awareness for the broad spectrum of products offered by For The Earth Corp.

This week, For The Earth Corp. announced that on July 8, 2011, they entered into a Letter of Intent to acquire Miller’s Cats, LLC. Headquartered in Phoenix, Arizona, Miller’s Cats has been manufacturing cat furniture in North America for more than 25 years and serving mass merchandisers and pet supply companies.

Nelson Grist, President and CEO of For The Earth Corporation, stated, “Acquiring Miller’s Cats, LLC allows us to offer a full complement of products and services to the pet industry. Miller’s Cats fits with For The Earth Corporation’s commitment to maintaining the highest quality products that consumers can buy. This acquisition should add substantial revenue over the next twelve months.”

In addition, this week, For The Earth Corp. announced the Company’s expansion into the European and Mexican markets. They have aligned themselves with a distributor in Sweden to reach throughout Europe in addition to a distributor in Mexico City to distribute on the Company’s behalf in Mexico.