The 21-year-old resident of Oxfordshire in the U.K. was attempting to sell a mustard-colored skater dress on the online auction site Jan. 12, but potential buyers got a glimpse of much more.
Jones’ photo showed her wearing only a black bra on her top half and nothing on her bottom half. (There was also a necklace.)
The young woman contacted eBay to remove the photo as soon as she realized what she had happened, but the damage had already been done.
A series of spoof photos featuring other characters and the now-infamous mustard dress have begun to go viral on the Web.
Jones told the Sun: “It's so embarrassing. It is such a dizzy, stupid thing to do, and now the whole world's seen me in the nude.”
She added: “I put it on eBay last Saturday morning and realized straight away, so ended the sale. But what I didn't realize was that people could still [see] it on the site. I reported it to eBay, and they took it down, but by then it had gone viral. My boyfriend Andy thinks the whole thing is hilarious.”
It’s a good thing her boyfriend finds the situation laughable or they could be having some serious relationship issues.
In an act that almost appeared like a joke itself, Jones reposted a photo of the dress and still included herself in the picture. This time, however, she had a black jacket over her body.
The size 10 ASOS dress first listed for less than $20, but is currently priced at nearly $160,000, which may prove to be a bogus bid.
One eBay user Photoshopped James McAvoy’s Mr. Tumnus character from the film “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” into the picture with the mustard dress. The new listing read: “Asos yellow skater dress size 10, 2nd time round!! A MUST HAVE!! As seen by thousands. Never worn naked. Needs a good home.”
After media reports about the photo came out on Tuesday, a Twitter page was created for the yellow dress and "Miss Aimi Jones" with the handle, @YellowDressBird. The account already has 138 followers and 55 tweets.