Online markets can build more profitable business relations between China and Middle the East, told the CEO of a leading online exchange from the Middle East to an audience in Beijing at the China Internet Conference 2006.

Omar Hijazi, the CEO of Tejari, a leading online exchange in the Middle East, presented a keynote speech with the theme of eCommerce: The economic gateway to the Middle East at the event, organized by the Internet Society of China (ISC), according to WAM.

Hijazi went on to outline how Tejari is positioned to deliver best practices in online procurement to the Chinese Market, demonstrating its growth in membership, activity and revenues, with total trading volume in the marketplace topping $3 billion.

“One thing that China and Dubai have in common is a passion for the Internet and the promise of technology. The Internet has become a powerful conduit to new markets, and this is why we are reaching out to China, to encourage businesses and governments there to see Tejari as a platform on which to build a profitable presence in Dubai, the Middle East market, and the wider region, Hijazi said.

He added that in addition to online procurement, the platform will also meet the needs of current members eager to explore trading opportunities within China.

Tejari is the Middle East’s first business-to-business online marketplace and is also an online procurement service provider in the region.