Back in the 1960s, about the time Bob Dylan was singing “For the times they are a-changin”, things were indeed changing. Ironically, one of the biggest changes taking shape was something that neither Dylan nor almost anybody else was aware of.

That change began in California, when Robert Taylor, the head of the information processing office at the Defense Department’s Advanced Research Projects Agency (DARPA), began working on an interconnected networking system, an idea encouraged by J.C.R. Licklider, the head of DARPA. Licklider had been frustrated of having to use three separate dedicated terminals, each with its own set of commands, to communicate with three different technical groups he was working with around the country. Late in the evening of October 29, 1969, the first link of that new network was established between UCLA and the Stanford Research Institute. The network soon grew and, in 1974, a related technical paper on communication protocols first used the term “Internet”.

By the mid 1990s, after many technical developments and administrative changes, what had begun as a way to simplify communications between computer researchers, had exploded into a worldwide communications tool, rapidly opening itself up to commercial use. Companies were beginning to use the Internet to change the way consumers and businesses approached the marketplace.

eBay, Inc. (NASDAQ: EBAY), founded in 1995, allowed anyone to sell anything, making the auction a continuous and worldwide event. Amazon.com, Inc. (NASDAQ: AMZN), which also went online in 1995, began its ongoing quest to provide consumers a satisfying, and at least partially self-controlled buying experience. By the late 1990s, it was clear that Consumer 1.0, the consumer that depended upon brick and mortar stores and vendor advertising, was being replaced. Consumer 2.0 could purchase instantly, any time of the day or night, from anywhere in the world, using transaction models that included their own input.

Of course it didn’t stop there. As more businesses came online, technologies developed to provide consumers increasing flexibility and control in accessing and viewing the products and services they wanted to see. With the opening of Google, Inc. (NASDAQ: GOOG) in September of 1998, consumers could call up information, including product and service information, that was instantly “ranked”. This allowed consumers to create a new view of the world, showing the most popular sites/stores to meet their needs. Social networking sites such as MySpace (2003) and FaceBook (2004) provided a personal word-of-mouth communication network that influenced buying decisions in unexpected new ways.

Today, based upon technologies and online models developed over the last 10 years, there is an increasing realization that another shift in the consumer-vendor relationship is not only possible, but imminent, and those who are forward-looking enough to recognize and take part in this fundamental change will have a huge advantage. The change involves dramatically increased consumer control, and much of the development is still going on in the background. In fact, this move to a Consumer 3.0 model is perhaps best represented by eDOORWAYS Corp. (OTCBB: EDWY).

eDOORWAYS describes itself conservatively as a web-based consumer problem-solving gateway. But you’ll get a better handle on the company if you think of them as what happens when you put Google, MySpace, and eBay in a blender, and mix them on high power. Their goal is to approach the consumer retail process in a new way, integrating the latest technologies with advanced social networking models, to create a totally different experience for the viewer. In the eDOORWAYS world, consumers, and anyone looking for solutions and answers, will be able to define what they are looking for in ways not yet available anywhere on the Web. They will, in effect, create their own customized information universe, getting the answers they want in the form they want.

To do this, CEO Gary Kimmons, who made his fortune as the successful founder of GK intelligent Systems, has managed to line up some of the best minds in the online and retail field. The quality of the team says as much as anything about the potential of this dramatic new approach. One of these heavy hitters is the award-winning Internet enterprise builder SpeakTech.com. As one of the top two Microsoft partners in the world, and with clients like Panasonic and Sony, SpeakTech chooses who it works with, and it has chosen eDoorways. It represents a giant vote of confidence for the new Consumer 3.0 concept and eDoorways. After all, it was SpeakTech that played a key role in developing an earlier new concept, called MySpace.

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