If you've chosen the right trade fair, it's an ideal place to find relevant suppliers gathered under one roof and to do some useful networking. You should be able to:

• see new and relevant products or services
  
• compare new products and services, try them out and ask questions
  
• find new and specialist suppliers
  
• encounter new ideas and innovative companies
  
• get up to date with new technologies
  
• make contact with other people in your area of business, and tap into their expertise and enthusiasm

 
To make sure you get the best value from the time and resources you've put into attending the fair, plan your visit and your objectives - make them specific and measurable, such as finding three new suppliers or making five new contacts in a particular area. Evaluate whether you have achieved these objectives.