This section should describe the specific activities you intend to use to promote and sell your products and services. It's often the weak link in business plans so it's worth spending time on to make sure it's both realistic and achievable.

A strong sales and marketing section means you have a clear idea of how you will get your products and services to market.

Your plan will need to provide answers to these questions:

How do you plan to position your product or service in the market place? For further information, see our guide on how to create your marketing strategy.
Who are your customers? Include details of customers who have shown an interest in your product or service in the plan and explain how you plan to go about attracting new customers. See our guide on how to know your customers' needs.
What is your pricing policy? How much will you charge for different customer segments, quantities etc? See our guide on how to price your product or service.
How will you promote your product or service? Identify your sales methods eg direct marketing, advertising, PR, email, e-sales. See our guide on sales & marketing: the basics.
How will you reach your customers? What channels will you use? Which partners will be needed in your distribution channels? See our guide on how to reach your customers effectively.
How will you do your selling? Do you have a sales plan? For example, will you sell by phone, via a website, face-to-face or through retail outlets