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Marketing plan summary and introduction
Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan.
summary , introduction , marketing , plan , write
 
The executive summary
The executive summary is often the most important part of your business plan. Positioned at the front of the document, it is the first part to be read. However, as a summary it makes sense to write it last.
executive , summary , business , plan , write , outline
 
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