Ethos Environmental, Inc., a San Diego-based company, announced today that James Pribram has joined its ECOMATESâ„¢ division as a spokesperson to help bring awareness to the distribution network. Pribram is a recognized professional surfer, writer, television commentator and environmental leader.

Pribram stated, “I am continuously asked to endorse various ‘green’ products. Most do not live up to their collateral material. It’s great to endorse EthosFR+ fuel additive because it does what it says it will do — it is proven to reduce tailpipe emissions which is extremely important to me, and it greatly improved my fuel economy.”

“We’re excited to have the Eco-Warrior on board to help propel our cause and raise awareness of our quest and to attract a new audience to our product’s capabilities,” commented Thrive Worldwide, LLC CEO Jack Peterson.