Retailers in the euro area still suffer the effects of the recession and rising jobless as demand remains subdued. Retail sales were flat in October missing expectations for 0.2% rise, yet still better than the previous month's 0.5% drop which was revised from a deeper reported drop of 0.7%; sales are lower by 1.9% from a year earlier from a revised 2.8% drop and better still than the expected 2.4% drop.