Water goes Haute Couture. This year, Evian and Jean-Paul Gaultier
reunited to create five one-of-a-kind crystal bottles for the popular
water to be shown around the world and then sold at a special charity
Evian has been meeting with greats of the fashion industry to give new
looks to their product for years now, both with their prêt- à -porter
line and the Evian Haute Couture line.
Earlier this year, Jean-Paul Gaultier released his design for the
prêt-à-porter line, a sleek look with oversized, royal blue lettering
and interlocking snowflakes, denoting the water's mountainous origins.
Jean-Paul Gaultier was not the first French designer to team up with
Evian, however. Christian Lacroix also designed two bottles for the
brand: a lacy, frosted bottle and the Haute Couture version featuring a
statuesque ice queen sporting an ample alpine skirt.
The five bottles designed by Gaultier represent the quality of Evian
while featuring five of the world's biggest, busiest cities: New York,
London, Moscow, Tokyo, and Melbourne.
Gaultier's fine and exquisite design was paired with the prestigious
expertise of the House of Baccarat, where the unique bottles were
crafted by three centuries of unparalleled craftsmanship and experience
out of sparkling crystal.
Each bottle speaks directly to the inherent aesthetic in true purity
with airy crystal bubbles and sparkling delicate droplets, allowing
nothing to distract from the exquisite quality of Evian itself.
Each bottle will travel the world, seeing exhibits in prestigious
cities to showcase their quality and design, before returning to France
where they will be sold at a special charity auction raising money for
RAMSAR, a non-for-profit organization working to preserve wetlands
around the world, which Evian has been supporting for the past 10 years.
Evian has always been looking for new, luxurious ways to bring water to
your dinner table and heighten your dining experience with elegantly
presented and fashionably servable water. Now they take the next step
to bottles worthy of the catwalk, with designs by world famous French
designer Jean-Paul Gaultier.