It wasn't held in a field in the middle of Tennessee. But there was an area dedicated to pork beer from Brooklyn Brewery and plenty of live music for the first ever Great GoogaMooga fest held in Prospect Park last weekend.
Dubbed an "amusement park of food and drink," the festival, organized by Superfly (the madmen behind Bonnaroo), combined the best local chefs, craft beers and wines from around the world, and live music. Unlike their other events, the music took second stage to the food.
General admission tickets were free and sold out immediately (though available for purchase on craigslist). ExtraMooga, VIP tickets, could be bought on the day of the fest for $250. A steep price, but it included unlimited beer, wine, specialty cocktails, and food.
And it turned out, many of the demos and discussions with the celebrity chefs were only accessible with the ExtraMooga pass. I suppose the VIP access might have been worth the hefty cost, especially to avoid the initial chaos that came with GA access.